Mental Health Policy Initiative

Advocacy Toolkit

Everything you need to advocate clearly, confidently, and powerfully.

These tools support your voice, strengthen your message, and help you create real change in your community.

Call Your Representatives

Our leaders need to hear from the people they serve. This guide provides a simple script and key talking points so you can advocate with clarity, confidence, and impact–even if you’ve never called a lawmaker before.


Email Advocacy Script

A well-crafted message can shift perspective and open doors. This template gives you a respectful, data-informed, and emotionally compelling email you can send to lawmakers, organizations, and community leaders.


How to Talk to the Media


Whether it’s a local reporter or a podcast host, your story matters. This guide teaches you how to frame your message, stay on-topic, and use your voice to influence public understanding of mental health policy.

Guide to Community Outreach

Change starts at home. Use this outreach script to speak with workplaces, schools, churches, and local organizations about stigma, rights, and the urgent need for parity in mental health care.

Printable Fact Sheet: Mental Health Parity

A one-page, easy-to-share breakdown of what mental health parity should mean–and what people are actually experiencing. Perfect for events, workplaces, or conversations with decision-makers.

Host a Community Conversation

Be the catalyst in your neighborhood. This kit includes a discussion guide, reflection prompts, and talking points to help you lead meaningful conversations and spread awareness and inspire collective action.